Purple Foundation
ABOUT US
About the Purple Foundation
FROM UNDERPRIVILEGED TO PROMISING
The poverty in which many people in India live, affects us. But what really hits us right in the heart, is the situation of many women and girls in this country. Where women in The Netherlands are given many opportunities to develop and become who they would like to be, a lot of women in India haven't been given these opportunities. The things women in The Netherlands may take for granted, are not for them.
Purple wishes to connect these women with each other and, in this way, break the downward spiral of poverty. We believe that when women are given the opportunity to develop, and the freedom to build their own future, it doesn’t just change their world, but uplifts that of their children and their environment as well.
Purple invests in underprivileged women in India and provides them with the opportunity to start a business of their own. This helps them generate enough income to become self-sufficient and provide for their families. In this way, we contribute to a promising future for these women and their daughters.
“I believe that from the opportunities and possibilities we have been given, we can share with others, changing their lives from underprivileged to promising.”
About the Purple Foundation
FROM UNDERPRIVILEGED TO PROMISING
The poverty in which many people in India live, affects us. But what really hits us right in the heart, is the situation of many women and girls in this country. Where women in The Netherlands are given many opportunities to develop and become who they would like to be, a lot of women in India haven't been given these opportunities. The things women in The Netherlands may take for granted, are not for them.
Purple wishes to connect these women with each other and, in this way, break the downward spiral of poverty. We believe that when women are given the opportunity to develop, and the freedom to build their own future, it doesn’t just change their world, but uplifts that of their children and their environment as well.
Purple invests in underprivileged women in India and provides them with the opportunity to start a business of their own. This helps them generate enough income to become self-sufficient and provide for their families. In this way, we contribute to a promising future for these women and their daughters.
Jochebed Neuteboom
FOUNDER & CEO
“I believe that from the opportunities and possibilities we have been given, we can share with others, changing their lives from underprivileged to promising.”
What we do
OUR METHOD
Microgifts
The woman starts her own business.
Business coaches
Business coaches support local women.
Local partners
Local partners carefully determine which women mostly benefit from a microgift.
Self Help Group
Women support each other and share experiences in a SHG.
Women Empowerment
Our 'Women Empowerment' program will help the woman to improve her position in several areas of her life.
This is what we stand for
OUR CORE VALUES
Our policy and actions are defined by our six core values.
Equality
Every human being is equal in worth, no matter their income, sex, religion, social or other status. This equality is central to every relationship we enter in to.
Dignity
Poverty damages people’s dignity and sense of self-worth. We want to empower women in India, so they can regain their dignity.
Giving and sharing
Giving changes the way you look at money: shifting your focus from yourself to the other. Sharing from the opportunities and possibilities you have been given, changes lives from underprivileged to promising.
Working together
We work together with trustworthy, local organisations. They are sensitive to the local culture and because of their network, knowledge and expertise, are able to carefully determine which women would mostly benefit from a microgift.
Partnership
We want to connect ourselves to underprivileged women in India, by regarding every woman as an individual, by choosing a personal approach and by committing to a relationship with her.
Transparent
We are open and transparent in our communication, internally as well as externally. This is important to us in all aspects of Purple, like the way we spend our funds, to choices concerning processes, as well as our successes and failures.
This is how we contribute
MILLENNIUM DEVELOPMENT GOALS
The Sustainable Development Goals (SDGs) are 17 goals to make the world a better place by 2030. They are a global compass for tackling challenges like poverty, education and the climate crisis. We want to contribute to these goals and actively pursue the SDGs below.
End poverty in all its forms everywhere
We invest in women, so they can start their own business. Our goal for every woman is to earn at least ₹ 22.621,79 (€ 270,-) per month. With this income, a family can provide for themselves and rise from poverty.
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
It’s important to us that every child receives education. One of the requirements to receive the microgift, is that the woman’s children go to school. We are also committed to educate the women. We support them through a business coach, a 'Women Empowerment' program and, if needed, skills education.
Achieve gender equality and empower all women and girls
We aim to improve the position of women in their own environment. We want to stimulate women to have their own assets, contribute to reducing of the number of child marriages and give girls the opportunity to finish secondary school.
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
We provide women with the opportunity to start their own business by giving them microgifts. The business coaches support them in developing their business.
Reduce inequality within and among countries
When a woman's income increases, it impacts not just her own family, but also her environment. The money she earns, flows back into the local economy, increasing other entrepreneurs' incomes as well.
We are Purple
OUR BOARD
Purple's Board of Directors consists of four people. They do not receive any renumeration for their work. You can read their introductions below.
Paul Potman
CHAIRMAN
Jan Lolke Dijkstra
TREASURER
Jorieke Stolker
SECRETARY
Kathy Vink-Oost
BOARD MEMBER
Onze resultaten en toekomstplannen
Rapporten en documenten
Wij laten graag zien waar we voor staan, wat we hebben bereikt en hoe we de toekomst voor ons zien.
Questions and answers
Frequently asked questions
Find answers to commonly asked questions.
Purple is committed to helping underprivileged women in rural India. Because we believe every situation is unique and every person an individual, we do not have a very strict target audience or age group in mind. We focus mostly on these women:
- She lives in rural India
- She is 15 years or above
- Zij of het gezin moet rondkomen van minder dan ₹123,74 ($5,50) per persoon per dag.
- She doesn't work, or her income is not enough to live on
- She wants to start a business so she can generate enough income to provide for herself and/or her family
- If she has children, she is willing to send them to school up to the age of 15
- She is willing to be supported by Purple
We love to update you on how your money is spent by following the woman you chose on our website. You can also subscribe to our newsletter.
After we reach our target amount, the woman in India receives a microgift which she will use to start her own business. When this business is up-and-running, an update will be provided on her personal page of the Purple website. A pin will be placed on the map of India. This will enable you to track your donation, and you will see the actual result.
Every donation to a woman in India is 100% spent on her. The target amount consists of the financial investment to start her business, the costs of the support Purple provides and part of the training costs of the business coach.
The business coaches salary is funded by the ongoing campaign 'Support a business coach'.
Overhead costs are covered by our Purple Partners and by specific donations.
Purple Foundation has an ANBI status. Your donation is tax deductible under certain provisions in the Dutch tax system. For more information, please visit the Belastingdienst website.
