What distinguishes these goals from earlier agendas (such as the millennial goals) is that, unlike the millennial goals, the SDGs focus on the sustainable development of the entire world, rather than just the global south. Second, NGOs and corporations want to link their efforts with the SDGs. Purple actively contributes to the SDGs by enforcing aspects of the goals such as poverty alleviation, education, equality, etc. In this blog, we’ll dive into the different SDGs that Purple incorporates into their projects.

SDG 1 • No poverty

Since the rise of development cooperation poverty alleviation has always been one of the main goals. The first goal of the SDGs is, therefore, to ‘end poverty in all its forms everywhere’. It comes then as no surprise that Purple also strives to contribute to this goal. Every country defines poverty differently, but on average, the extreme poverty line is drawn at $1,90 per person per day, what that translates to in India is ₹43,47.

The typical Indian households in rural areas consist of 6 members. That means that the income in rural households living in extreme poverty lies lower than ₹7933 ($346,75). But even if people live above the extreme poverty line, it is still difficult to make ends meet, the poverty line as a result is situated at $5,50(₹125,84) per person per day, what is considered the poverty line, many people still struggle to make ends meet. For an average household, this means having an income of less than ₹22,966 ($1,004) per month.

There are a lot of solutions developed for poverty alleviation. We support poverty alleviation through microgift investments, enabling women to start their own businesses and thereby contribute to additional income for the family. We, therefore, strive towards a minimum of ₹22.966 income per month per woman, so that she and her family won’t live in poverty anymore.

* Purchasing power parities (PPP) are used in the calculation.

SDG 4 • Quality education

Most poverty specialists share the opinion on the fact that education has a big impact on poverty alleviation. When the population of a country is well-educated they experience far-striking positive effects. Educated women marry later, have fewer children, their children are on average healthier, they engage more frequently in the labor process, and have higher salaries. Thus, education has an indirect effect on the living conditions of families. That's why purple prioritizes the education of the women and their children. Our women are guided by business coaches through the process of building their company and have the opportunity to participate in a ‘Women Empowerment’ program that focuses on developing their business skills.

One of the conditions for the microgift is that their children from age 5 to 14 go to school, hereby we support the education of their children as well.

SDG 5 • Gender equality

We aim to improve the living conditions of women and their families by implementing microgifts and educational initiatives. Not only thinking of the benefits for the economic and educational conditions of the women and their families but also the empowerment of women and equality within a community.

That’s why Purple specifies that the condition for receiving a microgift is having the company registered in the woman’s name, as a result of which the woman receives her property. Moreover, we assist the women with opening their bank accounts. We aim to shift the perception of women and elevating their status within the household. In this way, women can help care for their families and give their children a chance to finish high school.

SDG 8 • Decent work and economic growth

Through helping underprivileged women establish their businesses, we aim not only to improve the living conditions of these women and their families but also to contribute to SDG 8; 'Inclusive economic growth, employment, and decent work for all.' Initially, we assist these women in shaping their enterprises through microgifts. Some of these businesses may have the potential for future expansion, and Purple is eager to lend a hand. These expansions will consequently create more employment opportunities near these women.

As previously mentioned, Purple also aids in opening bank accounts, often inaccessible in rural India. We collaborate with local businesses to extend this support, maximizing assistance to the local economy.

By enhancing the livelihoods of these women and supporting them, we reduce the likelihood of them and their families falling victim to forced labor, human trafficking, and other forms of modern slavery. In summary, Purple endeavors to contribute to inclusive, sustainable economic growth through its various initiatives.

SDG 10 • Reduced inequalities

The final goal Purple contributes to is SDG 10, reducing inequality among countries. By actively promoting inclusive economic growth, with a specific focus on helping women escape poverty, Purple aims to make a positive impact on the local economy. Our commitment to utilizing paid services from local women-owned businesses and creating employment opportunities for women in India, including the training and deployment of female business coaches, underscores Purple's dedication to sustainable and inclusive development.

In conclusion

In this blog, various SDGs have been discussed that Purple actively aims to contribute to. Purple focuses on poverty alleviation in India, striving to lift women above the poverty line through microgift investments, aiming for a minimum monthly income that ensures financial security for the family.

Beyond poverty alleviation, Purple emphasizes education and Women's Empowerment. Recognizing the transformative power of education, especially for women and children, Purple links microgifts to educational conditions to promote both economic and educational aspects, aiming to break the cycle of poverty.

In addition to individual development, Purple sees the bigger picture. Hence, Purple emphasizes inclusive economic growth and SDGs 8 & 10. By facilitating business expansion and promoting employment opportunities, Purple contributes to SDG 8, focusing on decent work for everyone. Additionally, Purple targets SDG 10, aimed at reducing inequality between countries by actively promoting inclusive economic growth and supporting women in escaping poverty.

Overall, Purple strives to contribute to a wide range of SDGs to improve the living conditions of women and their communities.