The inception of Purple Foundation in 2022 has brought a fresh perspective to this narrative, empowering underprivileged women to step into the realm of entrepreneurship. By nurturing dreams and igniting possibilities, Purple Foundation is reshaping the face of women in Indian business.
Traditionally, women in India have been shouldering the responsibilities of homemaking and childcare, relegating their aspirations to the background. However, this narrative is evolving, and women are venturing into diverse fields of business. To stand tall in a male-dominated corporate world, they often need to exert more effort. The presence of women in business leads to a rich tapestry of ideas, products, and development strategies. Their participation triggers positive social networks and support systems that reverberate through their lives and communities.
The impact of women in business transcends the bottom line. Indian women are now not only homemakers but also vital financial contributors to their families. Across the spectrum, women are proving their mettle, from business moguls to everyday entrepreneurs managing small-scale ventures. These women, often resembling superheroes, expertly juggle household responsibilities while passionately driving their businesses forward. Their achievements don't just transform their lives; they inspire countless others to follow suit.
Kalpana Saroj, the trailblazing self-made businesswoman, embodies the spirit of these change-makers. Her journey from the slums to billionaire status is a testament to the indomitable will of women who dare to dream and labor relentlessly. Her footsteps are followed by a myriad of women entrepreneurs who step into the arena, determined to conquer challenges and soar to great heights. These women are forging new pathways, turning the seemingly impossible into reality.
Women leaders, particularly in a male-centric milieu, become beacons of determination and ambition, illuminating the way for millions. Their impact is profound, and the results are even more striking. Over the past decade, the percentage of women-owned businesses in India has surged from 14% to an impressive 20%. This upward trend has led to approximately 15 million women-owned businesses spanning industries like travel, SaaS, beauty, and finance. Remarkably, these businesses have provided employment for 22 to 27 million individuals, solidifying their role as an economic cornerstone of India's future.
In 2022, the Purple Foundation emerged as a catalyst for change, aiming to uplift marginalized Indian women by fostering their entrepreneurial dreams. Recognizing the lack of resources and networks that often stymie these women's aspirations, Purple Foundation extends a lifeline of positive opportunities. In a short span, this initiative has empowered over 20 women, propelling their visions to life, encompassing ventures like organic farming, mushroom cultivation, cosmetic stores, supermarkets, animal husbandry, grinding mills, stitching stores, and garment shops.
The impact of Purple Foundation is unmistakable. These empowered women have emerged as the pillars of their households, initiating visible changes within their own lives and families. Their journeys are nothing short of inspiring, reflecting resilience, determination, and the power of pursuing one's dreams. By igniting these sparks of change, Purple Foundation is not only transforming individual destinies but also knitting a fabric of empowerment that influences entire communities.
As the Indian business landscape evolves, women are emerging as powerful agents of transformation. The journey from dreams to reality is often riddled with obstacles, but the spirit of persistence and the support of initiatives like Purple Foundation are dismantling these barriers. Each woman who embraces entrepreneurship creates a ripple effect, inspiring others to chase their aspirations. With Purple Foundation leading the charge, the path ahead is lit with the radiant flames of empowerment and change.
Rashmi Tandi
WRITER
Growing up in a region where women must be dominated by men in every sector of life, prompt me to escape this reality which soon or later is my destiny. But rather than escaping it why not face it and bring a change into my as well as other women’s life. That is the reason I sign up with PURPLE to guide these women, so that is how they will move advance in life.
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Every gift to a woman in India is 100% spent on her. By donating to Purple, you can help us pay overhead costs. Your gift also provides us with the opportunity to grow and develop, so that we can provide microgifts for even more women.
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Jochebed Neuteboom
FOUNDER & CEO
“I believe that from the opportunities and possibilities we have been given, we can share with others, changing their lives from underprivileged to promising.”
In mijn dagelijkse leven ben ik artiestenmanager en ben ik als organisator betrokken bij diverse evenementen. Maar dit zijn niet mijn roots. Mijn carrière begon na het behalen van de HBO-V in de zorg. Daarna ben ik als opleider in een verpleeghuis aan de slag gegaan en mocht hiervoor mijn Bachelor of Education afronden. De gemene deler is altijd een combinatie geweest van organiseren en de zorg voor mensen. Ik zet mijn talenten graag in om een ander verder op weg te helpen.
From a young age, poverty and injustice have always moved me to action. When travelling through India for work, the poverty of the local people affected me. But what really got me right in the heart was the situations of many women and girls in this country. Where I’ve been given so many opportunities to evolve into who I am now, they were not given any.
I am committed to these women. That’s why I founded Purple. With this foundation, I want to help underprivileged women start their own businesses, so they can build up a promising future.
Ik woon in Ede, ben getrouwd met een lieve man en moeder van vier kinderen. Ik houd ervan om met mensen af te spreken met een goede kop koffie erbij. Ik ben eigenlijk altijd bezig en geniet ervan nieuwe uitdagingen aan te gaan.